AdEx has made a significant strategic shift with the launch of its revamped Web3 advertising platform, targeting blockchain and crypto advertisers seeking broader engagement with Web2 audiences. This updated offering incorporates cutting-edge technologies, including artificial intelligence (AI) and zero-knowledge (ZK) tools, positioning AdEx at the forefront of digital advertising innovation.

Originally established in 2017 as a decentralized cryptocurrency exchange, AdEx has rebranded itself to focus exclusively on the Web3 advertising space. The integration of AI and ZK technology marks a pivotal advancement, enhancing platform performance, user experience (UX/UI), and service offerings. Notably, user fees have been reduced to 7%, with a further decrease to 4% for users transacting with ADX, the platform's native cryptocurrency.

In response to advertiser needs, AdEx now interfaces seamlessly with Supply-Side Platforms (SSPs), expanding available ad inventory and offering enhanced payment flexibility. Advertisers can utilize major USD-pegged stablecoins such as U.S. Dollar Tether (USDT), Dai (DAI), and USD Coin (USDC), alongside ADX, for transactions. New features have been introduced to optimize ad performance and bolster user privacy across campaign posting and updates.

To celebrate the platform's launch, AdEx has initiated a welcome deposit campaign offering a 30% bonus on deposits exceeding $10,000. This incentive aims to amplify advertisers' initial investment and stimulate engagement with the new advertising capabilities.

Since its inception, AdEx has evolved from a successful crowdfunding initiative to a pivotal player in digital advertising, incorporating innovations like the Ambire Wallet and undergoing strategic rebranding phases. The latest updates underscore AdEx's commitment to leveraging advanced technologies to drive advertising effectiveness and privacy in the ever-evolving digital landscape.