The anticipated surge in crypto app adoption in 2025, as predicted by seasoned investor and researcher Chris Burniske, is expected to bring tens to hundreds of millions of new users into the crypto space. This projected influx of users mirrors the current trend observed with OpenAI's ChatGPT bot, indicating a significant shift in the landscape of crypto adoption. While this rapid adoption presents exciting opportunities for the industry, Burniske cautions that not all blockchain teams may be fully prepared for the scale and speed of this growth.

The expected mass adoption of crypto apps is set to usher in a new era of users at an unprecedented pace, surpassing previous adoption rates. The convergence of crypto as a financialized infrastructure intertwined with the social media phenomenon is poised to attract a diverse range of users. However, the sheer volume of new users entering the crypto sphere may lead to a phase transition from 'Where is the adoption?' to 'Too much adoption' within a short timeframe, creating challenges for developers and platforms to scale effectively.

This rapid transformation in user adoption is likely to amplify scalability issues for both Layer 1 (L1) and Layer 2 (L2) blockchains. Many existing blockchain ecosystems may face challenges in accommodating the surge in user activity and transactions efficiently. Burniske's advice to brace for unexpected developments underscores the need for proactive measures to address potential bottlenecks and ensure a seamless user experience amidst the anticipated influx of users.

The synergy between social networks and crypto apps has already catalyzed the growth of innovative Web3 products, as highlighted by NEAR founder Illia Polosukhin. The success story of the NEAR-based decentralized validator network, achieving a milestone of two million daily users in just 10 days through integration with Telegram, exemplifies the power of collaboration between social platforms and blockchain technologies. Polosukhin attributes the technical feasibility of such integrations to the concept of chain abstraction, enabling seamless interactions between different blockchain networks.

NEAR's strategic collaboration with Polygon Labs since mid-January 2024 underscores the importance of partnerships and technological advancements in driving the growth and adoption of decentralized applications. By leveraging innovative concepts and strategic alliances, blockchain projects like NEAR are well-positioned to capitalize on the evolving landscape of crypto adoption and user engagement. As the crypto industry prepares for a surge in app adoption, the ability to adapt, innovate, and scale effectively will be crucial for platforms to meet the demands of a rapidly expanding user base and navigate the challenges and opportunities that lie ahead.