In the rapidly expanding world of cryptocurrency, Consensys’ Linea blockchain has achieved remarkable growth, with crypto deposits surging by 50% in the past month alone. This notable success can be attributed to a clever points programme designed to attract DeFi users and stimulate activity on the network. Since its launch, the campaign has drawn in over $430 million in crypto and cemented Linea’s position as one of the largest layer 2 blockchains on Ethereum.

The significance of layer 2 blockchains like Linea cannot be overstated, as they provide a faster and more cost-effective way to utilize the original smart contract platform. By introducing a points system that rewards users for completing specific tasks, such as depositing crypto, Linea has effectively broken into a competitive market saturated with dozens of rival blockchains.

While the campaign has demonstrated the potential of the points programme, it also raises important questions about user fatigue and exploitation. Critics argue that such programmes lure users with promises of future rewards, without providing a clear timeline or guarantee of delivery. Moreover, some crypto lawyers contend that these programmes may be used to circumvent regulatory scrutiny of airdrops.

Despite these concerns, the points programme has yielded impressive results for Linea. Since its implementation on May 16, the DeFi ecosystem has experienced a remarkable 138% growth, with transactions exceeding $665 million. As of June 1, Linea accounted for over 9% of all transactions on Ethereum and its largest layer 2 blockchains, a significant increase from its 3.5% share on May 1.

However, Linea must now focus on retaining these users, a challenge that has proven difficult for incentive-based schemes in the crypto space. The blockchain also drew criticism for temporarily halting transactions to protect users affected by a decentralised exchange hack, highlighting the ongoing struggle for control and decentralisation in crypto-based projects.

As the DeFi landscape continues to shift and evolve, the success of Linea’s points programme serves as a powerful reminder of the importance of innovation and adaptability in this rapidly expanding field."