SBI Digital Asset Holdings and Chiliz are launching a new joint venture in Japan, aiming to connect Japanese sports enthusiasts with a global token community. This collaboration has the potential to usher in a thrilling new era for Japanese sports fans.

SBI Digital Asset Holdings, a subsidiary of SBI Holdings, and Chiliz, a blockchain-based sports entertainment platform, are combining their strengths to expand the token ecosystem for sports enthusiasts in Japan. The primary objective of this partnership is to provide local fans with access to tokens from popular football clubs and other teams. According to SBI Digital Asset's CEO, Fernando Luis Vázquez Cao, this collaboration will bring together the best features of traditional finance and Web3, enabling the use of fintech innovations to transform sports and entertainment experiences for communities.

This joint venture offers various benefits for Japanese fans, including match day activations, voting rights in fan-related decisions, and other token-based sports experiences and rewards. Chiliz currently hosts 82 fan tokens and has over 150 sports partners worldwide. Additionally, Chiliz operates the (link unavailable) Web3 wallet and interaction platform for sports fans, reinforcing its leadership in this field.

SBI Group, founded in 1999, has established a strong position in the financial sector, with over 50 million customers worldwide. This joint venture combines the strength of Japan's financial giant SBI Holdings and Chiliz's unique experience for sports fans, potentially heralding a new exciting era for Japanese sports enthusiasts.