In this week's episode of Hashing It Out, Anurag Arjun, co-founder of Avail, explores the ever-changing realm of Web3 and blockchain tech. The conversation delves into topics such as the consolidation of the Web3 landscape, the emergence of rollups, the hurdles of fragmentation, and the innovations driving widespread adoption.

Arjun addresses the fragmented nature of Web3 and Avail's efforts to unify it, stressing the importance of a modular approach to architecture. He highlights the risks posed by the growing number of blockchains and advocates for a secure base layer that supports multiple blockchains while maintaining economic security.

Avail aims to combat fragmentation by providing a scalable base layer for rollups, facilitating the creation of diverse blockchains with different functionalities. Arjun underscores the role of data availability and zero-knowledge proofs in enhancing scalability and resolving fragmentation issues, envisioning rollups as the predominant blockchain model in the future.

Moreover, Arjun discusses the challenges of conducting airdrops in 2024, emphasizing the importance of clear communication and realistic expectations to prevent user disappointment. Avail recently executed a $600 million token airdrop across various networks, including Arbitrum, Optimism, Polygon, StarkWare, and zkSync.

He concludes on an optimistic note, foreseeing advancements in rollup technology, zero-knowledge proofs, and increased awareness of these technologies beyond the crypto community.