With the continuous technological improvement in Africa, there are vast opportunities for E-commerce expansion. With as little as a social media presence, businesses that offer both tangible and intangible services can thrive.

The first evidence that shows a favorable environment for the E-commerce sector in Africa is the growing internet penetration. Africa has witnessed a rapid increase in internet penetration, driven by factors such as the proliferation of mobile devices, the presence of various network providers, affordable data rates, etc. E-commerce platforms can tap into this, leveraging it to get their services to a larger audience. With the nature of white-collar jobs in Africa, most employees feel comfortable transacting online.

The increase in mobile payment adoption is another sign that E-commerce will thrive. Right from the comfort of their homes, people can make payments for goods and services. This has removed any barrier that would have arisen for E-commerce, especially when it involves making purchases beyond one's country. Today with payment routes like chipper cash, Africans can transact easily with each other irrespective of their countries.

With the cost-effectiveness of establishing an online business presence, the barrier created by the high cost of physical stores has been lowered. Small businesses can grow their business beyond their locality.

Amidst this evidence showing a favorable ground for E-Commerce, there are still a few adjustments that need to be made to seal a solid ground for E-Commerce.

The poor state of the roads in Africa has been a big challenge for the E-commerce sector. Some customers are sometimes reluctant to transact through E-Commerce due to the delays that are experienced with the goods delivery. Sometimes the goods are damaged due to bad roads, leading to customer dissatisfaction.

Despite the rise in Internet banking, there are still challenges with making and confirming transactions. Sometimes bad actors dupe E-Commerce businesses through fake transactions or transactions from a stolen account. Building trust within the entire process involved in E-Commerce is a challenge and when addressed, there will be a safe environment for E-Commerce activity.

Other challenges include regulatory frameworks, digital illiteracy, and last-mile delivery ( making delivery from an urban area to a rural area)

Nevertheless, we can appreciate the fact that the African country is growing technology-wise, and this will open more opportunities for Africans...