Unleashing the secrets between great and superb writing

Have you ever felt you know all there is to know about a particular field?

I mean, that point where you see yourself as;

Rolando with the ball

Sia with the voice

Usain bolt with the track

Or Lebron James with the dunks...

The list goes on, but you get what I mean :)

I had great web3 content out there till I met NODO and it turns out that there was still a lot to learn

And a level I like to call the superb level ahead of me in my writing journey.

Huh? What’s that? You want to know what the superb writing level is about?

Stick with me, I’ll show you

Excited Good Morning GIF by Rosanna Pansino

Every serious writer goes through painstaking research that provides insight and makes great writing but what transforms that content into superb writing is going a step further.

Superb writing (content) is one that provides solutions, insights, or value backed up by data to help the target audience achieve their goal or solve a problem.

After reading an article, the reader is not only expecting to take away insights but also action points that he can practice right away…

And how do you think a writer can provide such solid action points?

Yeah, right, you guessed it.

That’s where data comes in

Data-driven insights help the reader to make informed decisions that drive results.

Beyond the research that makes up the article, NODO pushes her writers to get qualitative data in terms of interviews, comments, surveys, case studies and reviews.

An example is seen in NIGERIAN LOCAL TRADERS' COMMENT ON THE USE OF CRYPTOCURRENCY FOR RECEIVING PAYMENTS by Peculiar Aruleba

She went all out to get qualitative data by interviewing local traders in Nigeria. It also has an amazing opening.

You can also see another example in this article “We hire ladies from far away while we have ladies we can train to give us what we want'' Sa'ad Ahmad Sa’ad, on why He started the She Hack Tech Community by Grace Kachi

In this article, Grace Kachi reached out to the founder of She Hack Tech Community — Mr Sa’ad– and shared the insights she gleaned from her interview.

NODO also encourages its writers to get quantitative data like charts, estimates, numbers, and ratings.

You can catch the full action of quantitative data in play from Stablecoins: The hottest fintech trend in Africa By Sultan Quadri

Another article juiced up with quantitative data is Unlocking Lucrative Paths: Navigating Solana’s Thriving Ecosystem and the Success Story Behind Access Protocol’s $1.2 Million Seed Funding by Samuel Ufuoma Andrew.

You can even see a mixture of both qualitative and quantitative data in Teens Girls In Blockchain (TGIB): Empowering Teenage Girls in Northern Nigeria through Blockchain by Peculiar Aruleba.

In these articles I shared you will notice that there is data backing up every major point highlighted in the article to help guide the reader on the right path to take or reinforce the insights shared.

And that, my friend, is the subtle difference between great writing and superb writing.

Seeing quality pieces like these made me more intentional about putting out premium and data-driven articles.

I mean, the amazing and well-tailored content from the other content fellows helped me redefine my approach to writing web3 content.

I now think more about the audience and go the extra mile to get industry leaders' thoughts or relevant data (qualitative or quantitative) on the piece I’m working on.

You see, in writing a superb content piece the data collected when doing research are tailored to address problems or offer insights that can be grouped into six major categories

SIX Major Data Problem and Insight Categories

Making Predictions
Identifying Themes
Categorizing Things
Finding Patterns
Discovering Connections
Spotting Something Unusual

Making Predictions

In this problem or insight category, you leverage data to make predictions of happenings in the future.

For example
The growth of NODO in the next 2 years based on their current social traction

Categorizing Things

In this category, you look for common features in your data and group them based on it.

For example, the articles on the NODO platform can be scanned to find the ones with phrases like NFTs, DeFi, cryptocurrency, Ethereum and be based on that

So we would be having something like articles based on NFTs in one section, the same thing for DeDFi, Cryptocurrency.

Spotting Something Unusual

In this problem or interest group, you look for data that is out of the norm.

For instance
You saw a massive demand for a particular coin in the month of January when analyzing stablecoins.

Identifying Themes

In this problem/ insight category, you take the mini-groups that you formed when categorizing things and organize them into larger concepts

Discovering Connections

This helps you find the similar problems complementary brands are facing and then merge data to solve them.

Finding Patterns

To find patterns with data, you look at what has happened in the past and it’s a probability of happening again.

We really cannot have a future without an understanding of the past.

Let’s put a wrap here

Reality TV gif. Tami Roman in Basketball Wives exclaims in a playful celebration while pumping her hands in a "raise the roof" motion. Text, "Woot woot!"

told ya it was going to be a quick one

Once again, one of the biggest impacts of NODO on me has been how it helped redefine my approach to putting out quality pieces.

I remember trying to write an article that was aimed at guiding web3 founders to build a successful brand. I didn’t just go for the general research to glean insights and put out something.

Nahh… I sent emails to top web3 brands like Azuki, World of Women, Imaginary Ones, Axie Infinity and Pudgy Penguins for an interview.

There was even a curated list on Google spreadsheet, just so I could collate relevant data that would guide aspiring project founders on how to replicate their successes.

No guessed tactics, no assumed methodologies, no ifs or buts… just pure strategies that have proven to work over and over because the data says so.

And it’s all thanks to NODO that a smile is planted on every project founder that replicates these strategies to grow their brand and have similar results.

Thank you NODO