The digital age has brought us many conveniences, but it has also made it easier to spread false information, especially during elections. However, India is taking steps to combat this issue by using blockchain technology and artificial intelligence (AI) to verify the authenticity of digital content related to elections.

The Indian media is collaborating with Taiwanese tech firm Numbers Protocol to ensure that the news about the elections is accurate and trustworthy. By embedding a unique identifier (Nid) to digital content, it becomes simple to verify its authenticity. This content then goes through blockchain registration and AI-driven verification against a database of trusted sources.

Blockchain technology is being used to secure the authenticity of digital content, making it easier for media outlets to distinguish between real and fake news. By embedding 'provenance data' into every piece of user-generated content, it becomes simple to identify the real deal from the fakes.

The unique identifier (Nid) given to each piece of content makes it impossible to tamper with it without changing the Nid, making it as unique as a fingerprint. Once the content has its Nid, it is compared to a database of verified material using AI. If a match is found, the content is considered authentic, but if not, it raises questions about its authenticity.

This initiative is not just limited to tech experts; it is open to the public, allowing everyone to verify the news they read about the elections. Civil society organizations are also being encouraged to participate, ensuring that everyone plays by the same rules. Photojournalists are also being given the tools to license and monetize their work securely, ensuring that their hard work is not used for fake news.

In a world where news can be easily manipulated, initiatives like these are necessary to ensure that the truth prevails. India's use of blockchain technology and AI to verify the authenticity of digital content related to elections is a step towards strengthening democracy by ensuring that the news people consume is accurate and trustworthy.