In a groundbreaking collaboration, IBM, a leading provider of global hybrid cloud and AI, and The All England Lawn Tennis Club have unveiled a new feature called "Catch Me Up" to elevate the Wimbledon digital experience.

This AI-powered feature, integrated into the Wimbledon website and mobile app, offers personalized pre-and post-match player profiles, AI-generated player stories, and in-depth analysis. Leveraging IBM's advanced AI and data platform, watsonx, "Catch Me Up" provides real-time updates, match summaries, and tailored content to cater to the preferences of global tennis fans, including coverage of wheelchair events through the IBM Slamtracker.

A recent survey conducted by IBM and Morning Consult reveals a positive sentiment among tennis fans towards the integration of AI in sports. Approximately 55% of respondents expect a favorable impact, highlighting the demand for real-time updates, personalized content, and unique insights – aligning perfectly with the goals of the "Catch Me Up" feature.

Chris Clements, from the All England Club, emphasizes the organization's commitment to delivering top-tier Wimbledon experiences, praising the potential of generative AI in scaling content delivery and personalization. Jonathan Adashek, from IBM, echoes this sentiment, expressing excitement about the feature's ability to create compelling storytelling and enhance fan engagement.

The survey also reveals that technology is seen as beneficial across various aspects of tennis, including fan engagement, training advancements, game strategy, coaching, and talent identification. Additionally, the study highlights the growing trend of multi-device usage among sports fans, who leverage multiple devices for information, simultaneous match viewing, and fan interaction.

The collaboration between IBM and Wimbledon showcases the transformative power of AI in the sports industry, catering to the evolving preferences of fans for personalized, insightful, and engaging content during major events like The Championships at Wimbledon.