Polkadot's governance board is currently mulling over a proposal to allocate $160,000 towards promoting the network during the upcoming Paris Olympics. The proposal entails deploying a fleet of branded bicycles across key locations in Seine-Saint-Denis, aiming to address mobility challenges and leverage the event's global viewership to showcase the blockchain network.

The Olympics, renowned for its worldwide appeal and massive viewership, presents a prime opportunity for Polkadot to enhance its visibility on a global scale. With the previous Tokyo Games attracting over 3 billion viewers, the anticipated engagement for the upcoming edition is expected to surpass previous records.

If approved, the proposal will see Oribiky, an electric bicycle rental service in Paris, installing 100 Polkadot-branded electric bicycles in strategic locations. These bicycles will be accompanied by iOS and Android applications featuring the Polkadot brand and logo, along with a cryptocurrency payment option utilizing STRIPE's solution.

In addition to the bicycle deployment, the proposal includes plans for comprehensive marketing campaigns across radio, television, and social media platforms. The objective is to attract new users to the Polkadot network through initiatives such as wallet creations and airdrops.

While initial community feedback on the proposal has been lukewarm, with a majority of votes expressing disapproval, the voting process remains open until May, allowing for potential shifts in sentiment.

Despite recent price declines for DOT, Polkadot has experienced a surge in network activity, with over 600,000 addresses interacting with the blockchain in March alone. This uptick in activity underscores the growing importance of dedicated blockspace for various applications within the Polkadot ecosystem.