Animoca Brands, the company behind The Sandbox metaverse, revealed a collaboration with the iconic jazz band Jamiroquai on May 18. Facilitated by Bravado, Universal Music's brand management division, this partnership introduces a new virtual LAND reflecting the band's funky and spirited artworks.

Led by Jay Kay, Jamiroquai is a Grammy Award-winning band celebrated worldwide in jazz circles, with hits like "Virtual Insanity" and over 27 million albums sold globally. Their third album, "Traveling Without Moving," holds the Guinness World Record for the best-selling funk album.

Bravado, known for its branding and lifestyle services globally, will team up with The Sandbox to bring Jamiroquai's journey since 1991 to life in the virtual realm. Emphasizing the band's forward-thinking and social aspects, this virtual space will unite music enthusiasts to discuss "funk, freedom, and fashion."

This strategic alliance pioneers a new avenue for artistic expression in the music industry, providing fans with an interactive space to engage and make lifestyle choices. According to Sebastian Borget, COO of The Sandbox, the metaverse continues to innovate by introducing advanced technology to the music industry.

Bravado expressed excitement about offering a fresh mode of interaction for Jamiroquai fans, aiming to establish more partnerships in web3 to bridge the gap between artists and fans.

To commemorate this venture, Jamiroquai will release limited edition t-shirts and keyrings in their store. As the Metaverse journey unfolds, fans can anticipate exclusive perks and NFTs from the band in the near future.

The Sandbox boasts a diverse portfolio featuring industry leaders like Ubisoft, Gucci Vault, and The Walking Dead. This collaboration follows their recent partnership with K-content provider Studio Dragon.