Virtual influencers, created by advanced technologies and AI, have sparked a marketing revolution, offering a cost-effective alternative to traditional influencer campaigns. Brands like Ludo Magalu have successfully utilized virtual influencers, working 24/7, to promote their products. However, this trend has also raised concerns and divided the marketing industry.

Virtual influencer campaigns offer significant cost savings, with production costs almost eliminated, and flexibility, as they can operate around the clock, without human limitations. Additionally, brands have complete control over their message and image, minimizing the risk of negative brand reputation. However, designing a virtual influencer is expensive, and they lack human experiences and emotions, making it challenging to create empathy and relatability with consumers.

While virtual influencers excel in functional roles like makeup tutorials, they may not be suitable for building long-lasting consumer loyalty. The marketing industry is polarized, with some embracing this innovation and others criticizing it for lacking human authenticity. As AI technology advances, the future of virtual influencers in marketing remains uncertain, but their impact on the industry is undeniable.