Samyang AANI, a media affiliate of Samyang Foods, has forged a partnership with The Sandbox to establish Samyang Foods’ presence in the metaverse. Together, they will create Samyang Foods’ LAND, allowing users of The Sandbox to engage with Samyang Foods’ NFTs and own LAND featuring its content IP.

Samyang AANI, recognized as a prominent affiliate of Samyang Foods, oversees its content-driven metaverse, NFT endeavors, and intellectual property rights. The platform is currently enhancing its online sales strategy, targeting Millennials with reinforced e-commerce initiatives.

This collaboration with The Sandbox aims to further this objective, providing Samyang Foods access to a global market with sustained visibility. Cindy Lee, CEO of The Sandbox Korea, commented on the partnership, expressing excitement about working with one of Korea’s beloved food brands, renowned for products like Hot Chicken Flavor Ramen.

Lee highlighted that this partnership exemplifies how food ventures can enter the metaverse, emphasizing the potential for global expansion and brand engagement. Samyang aims to cultivate a culture that offers customers new global experiences, leveraging its decades of global recognition and recent content IP developments. With The Sandbox’s support, Samyang will extend its presence in the metaverse and NFT sectors.

Jaden Kang, COO of Samyang AANI, also expressed enthusiasm for the collaboration, anticipating positive outcomes for both parties and laying the groundwork for food brands seeking to enter the metaverse with a robust strategy.