Versus Sentiment: This tracks brand mentions across all social channels, news, and traditional channels in the African context (in different African languages including Swahili, Pidgin, and Sheng)
Versus Scout Program: Through its research marketplace, versus conducts surveys in real-time at scale. Scouts present in its marketplace are incentivized to answer these surveys honestly while building their reputation score.
Ask-Interact: An image, video, and audio-based survey. Brands can request audio or video-based responses to surveys and receive replies from scouts present on the platform in real-time. Brands can accept or reject entries. Scouts are incentivized on accepted entries only.