Unleashing secret content types that compel the algo to expand your reach

It can be challenging to develop content that connects with your web3 community and keeps them engaged with your brand’s vision.

Tasteless content not only zaps out the interest of your community in your brand but also robs you of meeting a wider audience on social platforms

Wanna dominate the algo of the top web3 social platform? Then these content types are for you

10 Little-Known Content Types to Level Up Your Web3 Brand

Interactive Quizzes
Behind-the-scenes buildup
Animated infographics
1-Minute Tutorials
A day in a builder’s shoes
Employee spotlights
Community developed lore
Meme
Threads/ Long-forms
User-Generated Content (UGC) Takeovers

Let’s run through each of these points in a jiffy

Interactive Quizzes

Quizzes have proven to be an effective method to keep people engaged and invested in anything.

You can release quizzes on recent happenings in web3 or on your project to keep your community entertained and attentive to the latest developments in your brand.

Behind-the-Scenes Buildup

Share behind-the-scenes snippets of your building process via podcasts, spaces or videos.

This strengthens the bond between your community and your brand because they have come to relate to it beyond the public cover.

Animated Infographics

Ready to make things more exciting? Then this is your go-to guy.

Animated infographics can communicate complicated details about your brand’s vision and mission in a visually appealing way.

1-Minute Tutorials

More like an elevator pitch, the point is to deliver as much value as you can in a very short time.

Share the processes involved in a specific skill or provide useful tips in just one minute.

A Day in a Builder’s Shoes

Offer a sneak peek into the daily lives of the team members — Their daily routine and contribution towards the growth of the brand every day.

Content like this helps to humanize your brand by letting your community see the people working night and day to build what they like and enjoy.

Employee Spotlights

This just takes the human touch “a day in a builder's shoes” brings and drives it up to 1000%

You see, people connect with people and not just fancy branded names. When you showcase the people behind you with an emphasis on their stories, the community gets to connect with you like a magnet

“The purpose of human life is to connect with others.” — Leo Buscaglia

Community Developed Lore

People are more connected to something when they help in building that thing.

Get the community actively involved in building lore around the brand’s o values. I have seen this happen in one of the communities I worked with

Every member contributed to building an exciting narrative.

Meme

Incorporate humour and relatable content into memes to bring the community closer and connect them with the values of the brand.

It can also be a way to get UGC (User-generated content) when you launch meme contests and implement it in your marketing funnel

Threads/Long-Forms

One of X’s latest features is the long-form content. Unlike threads, this allows you to generate a lump sum of content in one tweet instead of breaking it into a series of tweets.

Both threads and long forms have proven to be effective methods of dishing out educative content and passing updates about the brand

User-Generated Content (UGC) Takeovers

There was this tweet where a lady asked a web3 brand to put her in charge of their Twitter page and she would spice things up.

And guess what? They consented to her request. Allowing loyal community members to be in charge of your brand’s page for a day, helps them showcase their experiences and perspectives to build community spirit

Sheesh! It’s been a pretty long list, huh?

The point is to ensure you are constantly trying out new ways to provide value to your community and expand your reach.

“A community progresses only as fast as its members replace old ideas with new ideas.” — Alice Adams

Break free from a monotonous content plan and spice things up for your community so it’ll be worth their while.

Big love, from my screen!