Shoppers at Pick n Pay, a major South African retailer, are now spending around $54,000 (ZAR 1 million) on groceries, data, and municipal bills using Bitcoin (BTC). This contrasts sharply with the initial average of $1,350 per month reported when the store first introduced crypto payments. According to Global Crypto TV, transactions in cryptocurrency are particularly notable at Pick n Pay stores in Gauteng, KwaZulu-Natal, and the Western Cape.

Pick n Pay began accepting BTC across all its stores in early 2023, prompted by the Financial Sector Conduct Authority's classification of crypto assets as financial products. Deven Moodley, head of value-added services at Pick n Pay, highlighted that crypto payments are now a key component of the retailer's Ways2Pay strategy, aimed at offering diverse payment options.

Moodley noted, "Until recently, crypto was mainly understood by tech enthusiasts, but Pick n Pay has enabled our shoppers to be pioneers in using digital currency for everyday purchases."

Additionally, integrating Bitcoin payments not only expands Pick n Pay's payment choices but also supports its broader objective of reducing reliance on cash and addressing financial inclusion challenges. Carel van Wyk, founder of Money Badger, which facilitated Pick n Pay's crypto payments, attributes the rise in transactions to the shift in perception of cryptocurrencies from speculative assets to recognized digital currencies.