Addressable, a pioneering force in Web3 growth marketing, has unveiled the remarkable success of its recent Twitter campaign collaboration with Polkadot. With a budget of $144K, Addressable surpassed Twitter Direct in both cost-efficiency and user engagement, marking a significant milestone in Web3 user acquisition strategies.

In a comprehensive case study, Addressable showcased its superior methodology for reaching Web3 users compared to Twitter's native solutions. Designed to assist Web3 businesses in attracting and converting users, Addressable's optimized campaigns proved instrumental in Polkadot's marketing push, demonstrating its ability to effectively grow audiences within the crypto sphere.

The head-to-head comparison between Addressable and Twitter Direct was conducted with a meticulous A/B testing approach, encompassing approximately 200 distinct audience segments. Across 139 promoted tweets, the campaign generated an impressive 161 million impressions and engaged with 830,000 users. Notably, Addressable exhibited a remarkable decrease of 15-20% in key metrics such as Cost Per Mile (CPM), Cost Per Engagement (CPE), and Cost Per Click (CPC) compared to Twitter Direct.

Colorful Notion, a prominent agent in the Web3 ecosystem, provided the data to support the study, affirming Addressable's superior targeting capabilities for Web3 users. The campaign, primarily targeting English-speaking crypto retail users, aimed to raise awareness of Polkadot and its parachains through five selected narratives, including Memecoins, Polkadot 2.0, DeFi, and Decentralized Gaming. Participation from various Polkadot-affiliated accounts further amplified the initiative's impact.

The success of the Polkadot case study underscores Addressable's position as a leader in Web3 marketing, offering smarter budget allocation and precise targeting capabilities. This triumph follows similar achievements in reducing CPC for other Web3-focused companies, including Lingo (55% reduction), Radix (49% increase in engagement), and Hype (3x increase in conversions).

Addressable's case study serves as compelling evidence for the necessity of Web3 companies to adopt Web3-oriented marketing solutions. By effectively targeting crypto users and converting engagement into meaningful onchain metrics, Addressable empowers Web3 businesses to thrive in an increasingly competitive landscape.

About Addressable:
Established in June 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler, Addressable stands as the industry leader in Web3 growth marketing. By leveraging blockchain and social data, analyzing on-chain and off-chain behavior, and employing big data for precise performance tracking, Addressable enables marketers to directly target and engage with Web3 audiences, driving meaningful results in the evolving digital landscape.