AdEx, a leading Web3 advertising platform, has unveiled a major platform revamp that integrates cutting-edge artificial intelligence (AI) and zero-knowledge (ZK) privacy protocols. This innovative approach aims to empower Web3 companies in effectively targeting traditional Web2 audiences while prioritizing user privacy and control.

AdEx's platform leverages cryptographic ZK-proofs to ensure that all data used for targeted advertising remains under the user's control. The ad-matching process occurs entirely on the user's device, with their personal information never leaving their device. Users can choose whether to share their data and remain anonymous while seeing more relevant ads.

The platform's AI capabilities optimize ad targeting and budgeting, provide valuable insights, and aid in campaign creation. Additionally, an AI-powered real-time bidding tool helps advertisers enhance their operational efficiency and maximize their ad budgets.

To further incentivize user participation, AdEx's platform rewards users for allowing advertisers to access their web browsing data. Users can select the types of ads they're interested in and earn cryptocurrency rewards, which they can then stake to generate passive income.

AdEx has also introduced several advertiser-centric features, including reduced campaign fees, a deposit incentive, and expanded payment options. The platform now integrates with supply-side platforms to expand available ad inventories and has launched on the Polygon network, offering faster transactions and lower fees.

By embracing the principles of Web3 and leveraging innovative technologies, AdEx is paving the way for a more privacy-conscious and user-centric digital advertising ecosystem. This platform update marks a significant step forward in addressing the longstanding challenges of user privacy and ad effectiveness in the online advertising industry.