Animoca Brands, one of the leading investors in the Web3 games, has partnered with stc play, a gaming platform that offers gamers the chance to search for rich content created by other gamers and users. The deal will help Animoca strengthen its presence in the Middle East and North Africa region.

Animoca and stc play announced on May 9 that the two has signed a memorandum of understanding for a commercial agreement. Under the deal, the both companies plan to publish video games in the MENA region via stc play’s platform and other distribution channels.

Animoca Brands is accelerating its efforts to expand its reach in the MENA market. This year it made a strategic investment in Nuqtah, Saudi Arabia’s first NFT marketplace, shortly after Animoca signed a alliance deal with Manga Productions, an animation and game production company in the Middle East.

Yat Siu, the co-founder and executive chairman of Animoca Brands, said in the statement: “Partnering with stc play is a significant advancement of our expansion strategy in the Middle East. As one of the largest telecom companies in the region, stc provides access to several million business and retail users across its expansive service offerings.”

Bader Almarshoud, the head of stc play, commented: “Following our strategy and as an extension of our venture into gaming industry, we are glad to announce our collaboration with Animoca Brands to expand the gaming sector in Saudi Arabia by publishing video games in the MENA region. This collaboration bridges the gap between the global and local games developing studios and its audience.”

Animoca Brands wants, in its mission, to deliver digital property rights to the world’s gamers and Internet users, helping to creating a new asset class, play-to-earn economies, and a more equitable digital framework contributing to the building of the open metaverse.

-Edited by Shigeru Sato
-Top Photo: from Animoca Brands’ statement