Animoca Brands and LightLink forge a strategic partnership, with Animoca Brands planning to integrate LightLink’s Ethereum Layer 2 technology into select initiatives. Additionally, Animoca Brands will offer advisory services to support LightLink’s tokenomics initiatives and go-to-market strategies. Animoca Brands specializes in digital property rights for the open metaverse and gaming industries, while LightLink provides an Ethereum Layer 2 blockchain enabling instant gasless transactions.

LightLink enables companies to run gas-free apps, and users can access a public blockchain environment without purchasing tokens or paying gas fees. This collaboration aims to simplify the Web3 experience for Animoca Brands' projects and portfolio companies, providing users with a seamless and frictionless experience.

LightLink's enhancements offer various benefits to users, including the ability to release NFT tickets without standard tokens and conduct gas-free transfers of game assets. Currently, LightLink is utilized by over 25 partners, including Grapes and The Red Village, and is being integrated into Translucia, a $300 million joint venture between T&B Media Global and MQDC.

The partnership seeks to promote an advanced interconnected economy, facilitate connections between decentralized applications (dApps) and a substantial user base, and drive the adoption of blockchain technology on a broader scale.

Roy Hui, co-founder and CEO of LightLink, believes the partnership will enable more consumers to establish global connections with blockchain technology, fostering opportunities for communities to integrate blockchain into their operations.

Yat Siu, executive chairman and co-founder of Animoca Brands, highlights that the partnership will ensure a seamless Web3 environment and align with their goal of decentralizing the digital sphere.

LightLink's Ethereum Layer 2 blockchain allows enterprises and dApps to conduct gasless, real-time transactions, significantly increasing transaction throughput compared to Ethereum. This integration enhances upgradeability and reduces user exposure.

As an established player in Web3, Animoca Brands introduces digital property rights to consumers worldwide through blockchain technology, with involvement in various products and activities, including Crazy Defense Heroes, The Sandbox, PHANTOM GALAXIES, and Life Beyond.