Animoca Brands has partnered with Imaginary Ones to structure its token economics and develop an effective airdrop program. This collaboration also involves providing advisory services on Imaginary Ones' go-to-market roadmap. This partnership follows Animoca Brands' investment in Imaginary Ones.

Initially conceived as an IP company, Imaginary Ones has evolved into an ecosystem encompassing NFTs, games, merchandise, toys, user-generated content (UGC), and strategic partnerships.

In addition to teaming up with Animoca Brands, Imaginary Ones has secured numerous lucrative deals with major players such as Samsung and Hugo Boss, among others. These partnerships have contributed to increasing the adoption of blockchain technology among mainstream entities.

By offering comprehensive gaming experiences, Imaginary Ones aims to remove barriers and engage users in exploring various blockchain options within the entertainment industry. The company has also ventured into game development, releasing titles like Bubble Rider and Bubble Rangers, which serve as gateways to introduce blockchain technology to a wider audience.

According to Clement Chia, Co-Founder of Imaginary Ones, their entertainment package integrates gaming, products, and content within the Imaginary space. He believes that Animoca Brands' support will accelerate the development of utility, tokens, and infrastructure, bridging the gap between Web2 and Web3 realms and advancing their commitment to inclusivity.

Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, acknowledges Imaginary Ones' strong ecosystem and market potential. Together, the companies aim to maximize their capabilities and drive innovation in the Web3 entertainment sector.

Imaginary Brands is positioned as a Web3 entertainment company offering interactive gaming experiences, products, and content to revolutionize inclusive entertainment.

Animoca Brands is a leading Web3 company leveraging blockchain technology to introduce digital property rights globally and establish the open metaverse. The company develops and publishes various products and games, including The Sandbox, PHANTOM GALAXIES, among others.