Animoca Brands recently announced a significant move toward empowering individuals to function as platforms themselves. This innovative initiative enables individuals to act as platforms, allowing third parties to generate robust network effects and added value without intermediaries. This approach also benefits users, as they can be retained, further contributing to network effects.

With a streamlined decentralized identifier (DID), content and service providers can cater to billions of users with tailor-made products and services. This ensures that each user can both receive and deliver value within the platform ecosystem.

While Web2 transformed end users into products, Web3 has the potential to redefine the concept of product status. Unlike most NFTs, a DID is not transient and serves as a certified identity for a single user.

Moca ID or .Moca represents Animoca Brands' response to this approach. The DID, an extension of the Mocaverse, offers a unique identifier under the .Moca domain. It functions as a soul-bound NFT, managing a user's non-transferable and unique self-sovereign identity.

Yat Siu, Executive Chairman and Co-Founder of Animoca Brands, communicated this initiative to users, emphasizing the company's belief in enabling genuine digital rights for everyone. This encompasses ownership of digital assets and the value individuals generate by investing time in platforms. Moca ID paves the way for a future where users' virtual lives become platforms they rightfully own, along with their associated benefits, within the realm of Web3. Siu expressed enthusiasm for shaping the foundational principles of personal virtual property rights in the internet age.