SORAH, an NFT launchpad introduced by Animoca Brands Japan, is scheduled for a summer 2024 debut, as announced by Animoca Brands Japan, a strategic subsidiary of Animoca Brands.

SORAH by Animoca Brands Japan will function as a platform facilitating the sale of NFTs to support various projects and creators. It will feature carefully selected NFT projects that will receive comprehensive support for marketing and sales. Animoca Brands Japan plans to incorporate loyalty programs involving NFTs, offering users a range of benefits tied to SORAH usage.

Through initiatives like SORAH, Animoca Brands Japan aims to establish itself as a bridge connecting Japan with the global Web3 community. The platform seeks to elevate Japanese intellectual properties such as manga and anime onto the international stage by generating globally appealing content from Japan.

Kensuke Amo, COO of Animoca Brands Japan, emphasized the company's commitment to advancing Japan's IP and content in the Web3 sector since its inception. The launch of SORAH will further accelerate these efforts, fostering greater adoption of Web3 technologies and strengthening Japan's ties with the global digital community.

SORAH by Animoca Brands Japan is set to launch this year, supporting payments via credit cards and cryptocurrencies. It will be compatible with Ethereum and Polygon networks, with Metamask and WalletConnect serving as the supported wallets. The platform will utilize the ERC-721 token standard.

Animoca Brands continues to lead in the Web3 space, focusing on supporting international initiatives involving Japan's intellectual property and content creators across diverse fields.