American tech giants Meta and Anthropic are in discussions with Apple to integrate their generative AI models into Apple's new AI system for iPhones. This move aligns with Apple's strategy to incorporate AI technology from various companies, including a potential deal with Google.

According to the Wall Street Journal, Apple is exploring AI partnerships globally, considering even restricted markets like China for potential collaborations. Anthropic is seen as a frontrunner to introduce its generative AI to Apple Intelligence.

While Meta and Anthropic have not responded to requests for comments, Apple has remained silent except during business hours. These discussions are still ongoing and may lead to partnerships that would enable the AI firms to expand the reach of their products through Apple's extensive distribution channels.

The potential deals' financial details remain unclear, but the negotiations involve AI businesses providing premium access to their services through Apple Intelligence. Additionally, another AI search startup, Perplexity, has also been reported to be in talks with Apple regarding the integration of its generative AI into the Apple Intelligence system.

Apple's recent unveiling of its AI strategy includes the introduction of new Apple Intelligence technology to be integrated into applications like Siri. The company emphasizes privacy as a core element to differentiate itself from rivals like Microsoft and Google.

The discussions between Apple, Meta, and Anthropic reflect Apple's broader strategy of incorporating AI technology from diverse firms, possibly including Google, to enhance its offerings and cater to various user preferences for different tasks, such as creative writing or medical research.