President Joe Biden's re-election campaign is seeking a meme culture expert to attract Gen Z voters. They recently advertised for a Partnership Manager who will handle and launch activities to engage with popular internet content creators and meme makers.

Biden's Tactical Strategy

The job, based in Wilmington, Delaware, offers a salary between $65,000 and $85,000 annually, slightly higher than the average pay for a digital marketer in the U.S., according to Indeed. The role includes managing relationships with digital media firms, podcast creators, and influential meme pages across social media. For more technology news, visit NEWSLINKER.

In early 2022, Biden's team adopted the "Dark Brandon" meme, which humorously portrays the 81-year-old president as tech-savvy, adding a fun twist to his image.

In a February appearance on the Late Night show, Seth Meyers asked Biden about the Dark Brandon meme, and Biden responded with a laugh. At the White House Correspondents' Dinner in April, he wore his trademark sunglasses, playing up this persona and delighting the audience.

Cryptocurrency and U.S. Politics

Biden's effort is part of a broader strategy to appeal to younger voters. Many Democratic candidates have shifted their views on cryptocurrencies, especially after Donald Trump voiced support for them to attract voters.

Trump is also well-versed in meme culture. His mugshot from August 2023, taken at Fulton County Jail after his fourth indictment, went viral. His campaign quickly turned this into a marketing tool, selling merchandise featuring the mugshot and launching an NFT collection called MugShot in December. Additionally, the Trump-themed cryptocurrency, MAGA, saw a rise in early May following his pro-crypto remarks.

In summary, both Biden and Trump are using meme culture and digital trends to connect with younger voters, showing the increasing importance of internet-savvy tactics in modern political campaigns.