In a strategic move to connect with Generation Z, President Joe Biden's re-election campaign is actively searching for a meme culture expert. The campaign has posted a job opening for a Partnership Manager, tasked with leading and managing efforts to interact with top internet content creators and meme pages.

The Delaware-based meme manager will be compensated between $65,000 and $85,000 annually, a rate slightly above the average salary for digital marketers in the U.S. The main responsibility for the role includes managing relationships with digital media firms, podcast publishers, and meme creators on various social media platforms.

Biden's team has previously experimented with meme culture, most notably adopting the Dark Brandon laser eyes meme in early 2022 to showcase the 81-year-old president's internet savvy. This initiative was highlighted during a February interview with Seth Meyers on Late Night, where Biden expressed his amusement with the meme. He further embraced this persona during the White House Correspondents' Dinner in April.

Many Democratic candidates have adjusted their positions on cryptocurrencies after Donald Trump leveraged pro-crypto sentiments to attract votes. Trump himself has a history with meme culture; his August 2023 mugshot became viral, which his campaign capitalized on by selling associated merchandise and launching an NFT collection called MugShot. Additionally, the Trump-themed meme coin MAGA saw a surge after Trump's pro-crypto statements.

Biden's latest move signifies a strategic effort to engage younger, digitally-savvy voters. Offering competitive salaries indicates the campaign's serious commitment to digital engagement. Leveraging internet trends can enhance a candidate's relatability and visibility. Both Biden and Trump have utilized memes to connect with their audiences, highlighting the growing importance of digital culture in politics.

In conclusion, Biden's campaign is taking notable steps to incorporate modern digital strategies in an effort to resonate with younger voters. This initiative reflects a broader trend in political campaigns adapting to the rapidly changing digital landscape.