Binance Exchange co-founder Yi He has been forced into damage control mode after a racially offensive post was shared on the exchange's official X account. The post, which featured an image from the popular show Family Guy, depicted Peter Griffin using a color card to classify people by skin tone. The image was met with immediate criticism from the community, who accused Binance of promoting racism.

Apology and Damage Control

Yi He, Chief Customer Service Officer at Binance, has issued a sincere apology for the offensive post. She explained that the social media team responsible for the post did not understand the offensive nature of the image, as they were newly onboarded and lacked the necessary cultural awareness. She assured the community that the exchange will take preventive steps to forestall the possible reoccurrence of such triggering posts in the future.

Proactive Communication

Yi He has been praised for her proactive communication with the community. She took to her official X account to notify her followers and the broader crypto community of a malicious actor out to defraud users. According to her, the impersonator succeeded in defrauding one user of 60 ETH. She urged users to always remain vigilant of malicious links used to scam unsuspecting people.

Community Reaction

The community has reacted to Yi He's apology and damage control efforts. Some users appreciated the clarification and accompanying apology, expressing optimism that the exchange will do better in the future and remain committed to prompt communication with the community. Others have commended Yi He for being proactive in addressing the issue and ensuring the safety of users.