Bitwise has taken the lead in the Ethereum ETF marketing wars, releasing a creative and relatable ad that highlights the 24/7 nature of the crypto market. The asset manager's commercial, which showcases the differences between traditional finance and Ethereum, has received high praise from the crypto community.

The ad, which is the first in a four-part series, features a conversation between a middle-aged man representing big finance and a younger man representing Ethereum. The contrast between the two highlights the limitations of traditional markets, which are only open for a few hours a day, and the always-on nature of Ethereum.

Bitwise CEO Hunter Horsley explained that the aim of the ad was to make Ethereum more accessible and easy to understand. The firm has also turned the commercial into an NFT, with proceeds going to support Ethereum open-source developers and actors.

The crypto community has reacted positively to the ad, with prominent investors and marketers praising its relatable and comical approach. While the SEC's approval of Ethereum ETF S-1 filings is still pending, Bitwise's ad has generated excitement and hopes for a potential near approval.

The approval of Ethereum ETFs is expected to catalyze the asset's growth, serving as an on-ramp for new users and capital. Bitwise's ad has further fueled these hopes, showcasing Ethereum's unique features and potential. As the market awaits the SEC's decision, Bitwise's creative approach has set the bar high for other issuers to follow.