The city of Granada in Spain is gearing up to once again become a hub for the blockchain world, as the renowned Block World Tour technological congress makes its return on May 14 and 15. This event brings together a large community of enthusiasts who will have the opportunity to witness and explore the latest advancements in various fields related to blockchain technology.

One of the highlights of the event will be the third edition of Solana Day in Spain, which will take place during the Block World Tour. Granada will become the epicenter of the innovative Solana ecosystem, with the event being supported by Wallet Backpack and the participation of the Heavy Duty Builders team. This promises to be an important date for the blockchain community, allowing attendees to delve into the cutting-edge developments within the Solana ecosystem.

Another significant highlight will be the Bnb Chain day, which represents the largest blockchain after Bitcoin, showcasing the impressive strength and vitality of the community behind this blockchain. In this context, the presence of Jimmy Zhao, a prominent figure in the industry, is highly anticipated. Experts and leaders will share their experiences, strategies, and visions, with the aim of further boosting Binance's growth internationally.

The Block World Tour will feature two days packed with renowned speakers and experts sharing their insights and knowledge. Additionally, there will be a dedicated trading day, where attendees can learn from experts and gain hands-on experience with fundamental tools such as Tradingview and Bitget. Topics such as cybersecurity, asset tokenization, and the vision of the financial world will be discussed, with none other than the Bank of New York contributing its expertise.

Notably, the popular cryptocurrency Shiba Inu will also have an official presence at the event for the first time in Spain, allowing its community to engage with the broader blockchain ecosystem.

The Future of Web3 Rewards: Leveraging AI for Better Airdrop Campaigns

Traditional marketing has long grappled with a conversion problem, and Web3 holds the key to addressing this issue. The shortcomings of Web2-style digital marketing stem from the lack of meaningful two-way interaction with users. Despite the massive interaction opportunities introduced by social media platforms, traditional marketing efforts still relegate users to the end of the communication chain, treating them as mere 'end users.'

Plagued by ineffective targeting, a staggering 95% of digital marketing efforts fail to convert, resulting in a colossal $240 billion of marketing budget being wasted on inefficient ads annually. This figure is particularly significant when considering that the digital marketing industry is expected to surpass $689 billion by 2028, highlighting the substantial amount of money being squandered due to ineffective strategies.

To overcome this challenge, projects in the Web3 space are leveraging blockchain technology to ensure transparency, traceability, and superior analytics – features that resonate well with the ethos of decentralized systems. As decentralized finance (DeFi) has dramatically simplified the process of issuing new digital assets, creating proprietary tokens has become a standard practice for numerous projects active in the Web3 scene. These tokens have become vital components in building a two-way interaction bridge with the community, giving rise to what is now known as MarketingFi.

Within the span of a short period, terms like "airdrops" and "social farming" have transitioned from being niche concepts to becoming an essential part of the Web3 user experience. Web3 startups have recognized airdrops as an effective way to attract new users and potential investors, while social farming (also known as bounty airdrops) adds an extra layer of engagement by incorporating unique tasks and gamification elements, such as connecting social network accounts or taking specific actions on platforms like Twitter, Discord, or Telegram.

By leveraging Web3 wallets for signups, MarketingFi appeared to have solved the ineffective targeting issue that plagued traditional digital marketing. While currently occupying only a modest $1.3 billion market size in 2022, MarketingFi is projected to experience a remarkable 46% compound annual growth rate, reaching $45 billion within the next ten years.