At the ITB Berlin Convention, the influence of blockchain on travel—including the travel-focused blockchain infrastructure, Camino Network—took centre stage.

As Web3 continues to flourish, people in the travel sector are discovering more and more about the potential of blockchain technology. Every new cooperation opens the door to a more interconnected ecosystem, and every new use case uncovers a new facet of blockchain technology for travel. And what better forum for knowledge and experience sharing than an international conference including the whole industry?

For more than 50 years, ITB Berlin has been a well-known trade event for predicting trends in the travel sector. Around 100,000 attendees and 5,500 exhibitors from 170 countries gathered at the Berlin Exhibition Grounds for the 2024 edition of the ITB Berlin Convention, which took place from March 5–7.

This year's event mirrored the transformation of the travel industry by focusing on advancements in travel technology, particularly in the areas of Web3, blockchain, and artificial intelligence (AI). Industry leaders, including prominent figures from pioneering travel tech companies like Camino Network, emphasised the importance of incorporating AI into every conversation about the hype and trends surrounding travel technology, "just like how metaverse did last year," as blockchain and its applications moved to an infrastructure layer.

Web3 to allow for linked travel

Several panels at the ITB Berlin Convention 2024 are set aside for in-depth talks about the possibilities that Web3 presents for the tourism sector. Personalisation, as the business community at large acknowledges, is essential to propelling any industry forward. The "marriage" of Web3 with AI has the potential to change the travel industry.

introduce personalized travel experiences at an unprecedented level.

By seamlessly integrating all aspects of travel, guests and passengers will experience efficient and personalized travel catered to their specific needs and expectations through context-aware services.

The ITB Berlin Convention of 2024 proved a success for Camino Network, marking a notable increase in engagement and awareness around blockchain technology within the travel sector. The event saw unprecedented participation from established travel tech companies and emerging startups, reflecting a growing interest in the potential of blockchain technology.

Validators such as ISO-Gruppe, BEWOTEC and Peakwork were present, underlining the importance of collaborative efforts in shaping the future of travel tech. From the Camino Network ecosystem, notable participants included Berge & Meer, eMind and Invia, each contributing to the vibrant dialogue and exchange of ideas that characterized the event.

One of the notable attendees was Sleap.io, a hotel booking platform built on blockchain that offers over 350,000 hotels globally and accepts over 250 cryptocurrencies. Sleap.io illustrates the industry’s shift toward embracing decentralized solutions, showcasing the practical application of blockchain in facilitating secure, efficient and personalized travel arrangements.

Participants from a range of travel-related industries are showing a greater interest in and presence for blockchain and decentralised systems, which highlights the growing awareness of the potential influence of blockchain technology on travel in the future.

Airlines are prepared for Web3

Travel agencies made it very evident at the 2024 ITB Berlin Convention that they were leaning towards developing in the Web3 domain and adopting cutting-edge technology. Leading the charge on this initiative is Camino Network, an association of travel-related businesses.

The companies that make up Camino's consortium have a plethora of experience and a diverse range of content, and they are prepared to take advantage of the recently introduced distribution tool, Camino Messenger. This wallet-to-wallet communication system is specifically tailored for the travel industry and provides secure and easy management and interchange of travel-related data.

A good example of how blockchain can be used in practice for business-to-business transactions in the travel industry is Camino Messenger. It uses the Camino Messenger Protocol, which offers an organised framework for exchanging travel-related data and guarantees effective and consistent network interactions.

The industry's readiness to employ blockchain technology for more unified and secure business-to-business (B2B) travel distribution operations is demonstrated by the service providers' and distributors' enthusiastic acceptance of Camino Messenger.

The network is powered by the Camino Token, which is necessary for transactions and ecosystem activities. The Camino Token, which is now out for public sale, makes it easier for value and information to be exchanged across the blockchain-powered distribution channels used by the travel sector.

Using Web3 to solve travel-related IT problems

Decode Travel, scheduled for April 23–26, 2024, at w3.hub Berlin, is an invitation for enthusiasts, developers, and visionaries to join Camino Network in celebrating innovation and collaboration in the spirit of the ITB Berlin Convention. Participants will get the chance to combine their knowledge of Web3 with that of travel tech developers at this event.

Using Web3 technologies, participants in the Decode Travel hackathon will have the opportunity to directly address real-world difficulties facing the travel industry as presented by actual firms. Providing an opportunity to create real use cases for real businesses The hackathon will also present investors with potential careers opportunities in the emerging market.

As evidenced at ITB, the tourism sector is becoming more interested in Web3, which offers developers a rare chance to spearhead innovation. With just a few spaces left, Decode Travel is inviting anybody interested in Web3 and travel technology to share their knowledge and suggestions in an effort to spur the creation of practical travel tech applications.