The initial fervor around the metaverse may have ebbed, but Bluemoon is pioneering a fresh approach that promises to redefine virtual experiences across platforms. In a recent Cointelegraph Twitter Spaces session, Athar Ahmed, COO and founder of Bluemoon, expressed confidence in the immersive future ahead: “We honestly believe that the future is going to be more immersive.”

Bluemoon Metaverse distinguishes itself by offering a comprehensive suite of tools and environments that merge social interaction with virtual creativity. This includes AI-powered features, a digital asset store, and dynamic environments aimed at fostering connections and monetization opportunities for brands and creators alike. Joining Ahmed in the discussion was Steve White, CEO of Bluemoon, who emphasized their strategic shift towards supporting a diverse array of events beyond traditional business solutions.

The journey began with Bluemoon’s B2B solutions, which replicated real-world events in virtual settings. For instance, they created a virtual mansion for Metabillionaire NFT holders and recreated a Hilton hotel in Ecuador for an Innova-T event. These experiences not only showcased Bluemoon’s technical prowess but also provided valuable insights into user preferences. According to White, they learned that users favor smaller, interactive spaces over mere replicas of physical locations. This feedback led to the enhancement of their platform with more interactive elements and product integration features.

Beyond event hosting, Bluemoon is pioneering metaverse analytics, offering detailed insights into user engagement and revenue streams, both fiat and NFT-based. Ahmed underscored their role in nurturing a creative economy where creators can monetize their virtual experiences akin to social media content. White added, “We want to create a platform that allows creators to be creative,” highlighting how Bluemoon supports unsigned musicians and others who face challenges in traditional markets.

Acknowledging the current barriers to widespread metaverse adoption, Ahmed and White discussed the limitations of current VR hardware and the need for more accessible entry points. Bluemoon addresses these challenges by offering a Web browser-based metaverse accessible via smartphones, tablets, and PCs, eliminating the need for specialized VR headsets. White emphasized, “We’re trying to enable communities of people to engage without necessarily having headsets.”

To further enhance accessibility and user engagement, Bluemoon will launch a companion mobile app in June 2024, preceding their full 3D metaverse experience. This app will serve as a gateway for users to build profiles, collect assets, and earn rewards before immersing themselves in the virtual realm. Additionally, Bluemoon plans to integrate the $BLUE token into its ecosystem, empowering token holders with exclusive benefits and premium content access.

AI plays a pivotal role in Bluemoon’s development, particularly in user-generated content and intelligent NPCs (non-player characters) for event support. Ahmed highlighted their cautious approach to AI implementation, focusing on practical applications like AI-driven space creation and virtual event assistance. This strategic use of AI aims to enhance user interaction and streamline virtual experiences.

In conclusion, Bluemoon is not just navigating the metaverse landscape but actively shaping its evolution. Ahmed summarized, “There has to be a real need for someone to want to go into the metaverse.” Bluemoon’s user-first approach aims to meet this need by creating compelling, interactive spaces that cater to diverse interests and preferences, setting the stage for broader metaverse adoption as technology advances.

As Steve White aptly concluded, “We’re creating the stepping stone right now, ready for when the technology catches up.” Bluemoon stands at the forefront of this transformative journey, bridging the gap between imagination and reality in the virtual realm.