BytePlus, the enterprise technology arm of ByteDance, parent company of TikTok, has announced a partnership with Mysten Labs to enhance web3 gaming and SocialFi offerings on the Sui blockchain network. The collaboration, detailed in a Wednesday blog post by the project's foundation, involves BytePlus providing various services to Sui, including recommendation solutions and augmented reality products.

BytePlus, known for its AI recommendation algorithm solutions and BytePlus CDN, a network of servers and data centers for accelerated content delivery, will empower Sui builders to forge collaborations with major game development companies for web3 video game projects, according to Mysten Labs.

Moreover, BytePlus will contribute its data warehousing and AI-driven algorithmic tools to enhance analytics for builders on the Layer 1 blockchain, enabling scalable operations, Mysten Labs stated on Wednesday.

Mysten Labs CEO Evan Cheng highlighted the significance of integrating advanced AI recommendation and visual algorithms into Sui, emphasizing the move's impact on improving user experiences across web3 gaming platforms and SocialFi projects.

Beyond technological collaboration, BytePlus and Mysten Labs are planning to introduce community-building initiatives for Sui, including international hackathons and educational series.