Chiliz, the leading sports blockchain provider behind Socios.com Fan Token platform, has extended its partnership with Atlético de Madrid to improve the accessibility and benefits of the club's Fan Token. Through an innovative integration with the club's digital ecosystem, fans can now enjoy enhanced rewards and engagement opportunities via the club's app.

The collaboration aims to encourage the adoption of Web3 technology by integrating the fan token into various platforms and ecosystems beyond Socios.com. This partnership follows Atlético de Madrid's pioneering introduction of their supporter token five years ago, setting a precedent for other clubs. Since then, fans from 120 countries have participated in fan polls, receiving over 2,000 rewards.

The Director of Atleti Lab expressed excitement about the integration, aligning with the organization's goal of enhancing the global fan experience. CEO Alexandre Dreyfus highlighted that the integration will benefit existing Fan Token holders and introduce hundreds of thousands of fans worldwide to this innovative digital tool. Socios.com, with a community of over 2.2 million users across 160 countries, has been certified by the Bank of Spain as a virtual asset service provider (VASP).