Bitfinex Pay and Awepay.io have teamed up to advance cryptocurrency adoption in retail by integrating into both online and physical merchant systems. Awepay.io, a digital payments technology provider renowned for pioneering financial technologies for mainstream and alternative merchant segments in South East Asia, has joined Bitfinex Pay as its newest enterprise member. The collaboration, formalized in April 2024, aims to accelerate the mainstream retail adoption of popular cryptocurrencies like Bitcoin, Lightning, Ethereum, and Tether stablecoins as viable payment options for products and services offered by merchants online and offline.

CEO K.C. Seow emphasizes the significance of inclusivity and progress, highlighting Awepay.io's dedication to developing payment solutions that empower the unbanked and underbanked globally. With traditional online payments becoming commonplace and cryptocurrency acceptance gaining mainstream traction, Seow believes the market is primed to embrace cryptocurrencies. Awepay.io will facilitate merchant onboarding to accept cryptocurrency payments by integrating the Bitfinex Pay API into their e-commerce checkout methods or Point Of Sale (POS) systems used by physical retail merchants.

Seow acknowledges the challenge ahead, recognizing the need for extensive education, training, and support to enable merchants and customers to fully leverage this new payment method. Awepay.io aims to efficiently familiarize merchants and customers with cryptocurrency payments while providing ongoing support and resources. Additionally, leveraging its software capabilities, Awepay.io will gather valuable merchant and user feedback to help Bitfinex Pay enhance the crypto payment system, features, and user experience going forward. Business owners interested in accepting cryptocurrency payments can find more information on the Awepay.io website.