An up-and-coming platform is employing its gamified marketplace with avatars, a vast metropolis, and hundreds of creators and brands to boost user engagement in response to the industry's issue of fusing digital and physical environments.

While Web3 finds it difficult to reconcile virtual experiences with tangible benefits, Metropolis presents a novel ecosystem with the goal of revolutionising the way that digital identities influence interactions in the real world.

The Web3 sector has significant obstacles when it comes to developing experiences that combine virtual and tangible products. People yearn for fulfilling and engaging relationships. Online commerce's potential is further hampered by the disconnect between digital identities and their effects on tangible rewards.

integrating real life with the digital

A novel and innovative strategy is opening the door for genuinely meaningful online connections in a digital environment that has been heavily criticised for lacking engagement and practical application. This is Metropolis: an online marketplace where virtual collectibles grant users access to tangible benefits.

The Metropolis team imagines a time when the lines separating the digital and physical worlds are dynamic, “where commerce, culture and entertainment converge seamlessly.” Their goal is to create an aesthetic-forward, next-generation cultural destination that is “entirely interoperable and accessible across a multitude of virtual and physical portals.” They are now gearing up for a token launch.

Metropolis blends elements of commerce, gaming, SocialFi, art and culture. In this ecosystem, users can craft encompassing 360° experiences. At the core of this ecosystem lies a gamified marketplace called Metropolis X. It aims to reshape social commerce.

By utilising digital identities to improve user interaction and engagement, the marketplace links digital collectibles with tangible goods and experiences. The Metropolis Marketplace is now operational, offering users access to weekly deliveries of exclusive goods, events, content, and experiences.

Redesigned online exchanges

The project includes Metropolis World, which is meant to serve as the "capital city" of the metaverse. A variety of neighbourhoods fill the exquisitely built metropolis, turning virtual interactions into fully immersive experiences. After its Phase 1 launch, this metaverse made over $2 million in revenue in the first year.

More than 400 well-known artists and companies, including Yung Gravy, Steve Aoki, Christian Cowan, Blondish, Time Out, and Bryan Brinkman, have partnered with Metropolis. Collaborators on Metropolis reach almost 300 million people collectively.

Metropolis is a Cointelegraph Accelerator participant as well. With an average user expenditure of $18 and a weekly revenue rise of 15% to 30%, it has already shown considerable traction. Metropolis is known as "the StockX of blockchain" because it makes blockchain technology easy to understand for a wide range of users, from beginners to experts. A white-label software-as-a-service option that enables businesses and brands to easily integrate into the digital sphere is what further increases Metropolis' accessibility. The website has received $1.2 million in funding from a variety of backers, including Outlier Founders of Virgin Gaming, Primal Capital, Ventures, the former chairman of Deutsche Bank, Cointelegraph Accelerator, and Lamina1.

Increasing the ecosystem's size: 3D avatars and the questing platform

A questing platform in Metropolis uses a number of objectives and quests to combine the City and its marketplace.

In addition, Metropolis is creating 3D avatars that are entirely compatible and will be launched shortly. These avatars claim to provide a smooth and customised digital experience, and they may be used in Metropolis as well as other virtual environments.

The four phases of Metropolis' vision outline an ambitious course for achieving a fully integrated digital ecosystem. A questing platform with AI-powered lore quests and game commerce with real-world benefits is introduced in Phase 1. To level up, these features will make use of CLAY tokens. Phase 2 sees a move in emphasis to 3D avatars, giving users the ability to design avatars for use on several platforms, including AR experiences, V-tubing, custom filters, and game integrations. The motto of Metropolis is "Build with us. Take anywhere."

Phase 3 adds even more features to the virtual world, including Property centres that are customisable and fully immersive 3D streets that resemble social media profile extensions. The creation of "Future Cities," which include the scale-able Cities of Fire, Pixel, Earth, Space, and Water, is the final component of Phase 4, which is backed by a plug-and-play back end.

Metropolis aspires to be more than just an environment. It serves as a prototype for the immersive, inclusive, and networked Web3 of the future. A forward-thinking strategy creates the framework for a future in which the lines separating the virtual and physical worlds are blurred, redefining what it means to be a part of a community, an identity, and an active participant in the digital era.

Metropolis is getting ready to launch on the Ignition IDO platform of the PAID Network, with the goal of bringing in fresh innovations that will enhance the platform’s 360° digital experience. The initiative welcomes public participation and is scheduled for April 16-17, starting at 11:00 am UTC.