Forget yard signs and phone calls, Coinbase is upping the ante in the fight for crypto-friendly politicians with a $2 million ad blitz aimed straight at Latino voters' wallets – and hearts.

Their secret weapon? Highlighting the high fees traditional money transfers charge to send money back home. Their hero? A young man ensuring his abuela in Mexico gets the financial support she needs, fee-free, thanks to crypto.

The campaign will air during the Copa America on Univision, a major Spanish-language network, and target states with high Latino populations like California and Texas. It's a smart move – a 2022 survey showed Latinos are already embracing digital payments and crypto solutions at a higher rate than the general population.

This isn't just about remittances though. It's about influence. With crypto growing in popularity, the industry is flexing its political muscle. Coinbase's Stand With Crypto advocacy group boasts over 1 million members, and their recent $25 million donation to a pro-crypto PAC is just one example.

But they're not the only ones. The Winklevoss twins even donated $1 million in Bitcoin each to endorse a certain orange-haired candidate known for his pro-crypto stance.

Will crypto sway the 2024 election? Only time will tell. But one thing's for sure: Coinbase is betting big that Latinos will be a key demographic in the fight for crypto's future.