Bitget, a leading cryptocurrency exchange and Web3 company, has announced the launch of a unique social campaign in Vietnam aimed at educating the public on the secure use of cryptocurrencies and preventing fraud.

The campaign will feature engaging posters and banners displayed in public spaces such as bus stops, subways, and street billboards. These educational materials will provide clear and reliable advice on detecting and avoiding common cryptocurrency scams, including social engineering, romance scams, phishing, and investment fraud.

Vietnam, one of Southeast Asia's most dynamic economies, has seen a significant rise in cryptocurrency adoption, with around 21.2% of the population owning digital assets, second only to the UAE. However, the level of awareness about the risks associated with these investments remains much lower than the general knowledge about cryptocurrencies in the country.

This gap has led to a surge in financial losses due to fraud, especially among vulnerable groups like novice investors and the elderly. In 2023 alone, cryptocurrency-related investment frauds resulted in approximately $3.94 billion in losses, a 53% increase from the previous year.

Bitget's social campaign aims to address this issue by partnering with leading anti-fraud experts, law enforcement agencies, and sectors like technology, banking, and telecommunications to provide the public with clear and reliable advice.

"Along with the advancement of technologies, the cryptocurrency market has faced several urgent issues that have tested many aspects of social, economic, and cultural life," says Gracy Chen, CEO of Bitget. "One of the key tools for engaging with the public and raising awareness, including among vulnerable groups, is social advertising."

Bitget hopes that the experience in Vietnam will help analyze the effectiveness of such informational tools, improving financial literacy and public awareness. The exchange plans to launch similar social campaigns in other major cities worldwide in the future.