CU and MiL.k have launched their metaverse game, Play CU X MiL.k, within The Sandbox, bridging the gap between Web2 and Web3.

For those unfamiliar, CU is a leading department store in South Korea, and MiL.k is a blockchain-based loyalty integration platform.

Through Play CU X MiL.k, players can engage with their favorite department store through immersive gaming content and interact with CU’s mascots, including K-ROO, SHYROO, and HAROO.

The Play CU X MiL.k event will run from June 5th to 25th.

Participants will compete for a share of 15,000 SAND (Polygon) by completing all quests.

To join the event, gamers must connect with the Play CU X MiL.k experience in The Sandbox, earn thirty MLK coins, and exchange them for three exclusive items—BAKEHOUSE405 bread, Coffee, and Yonsei Cream Bread—at the online CU store to complete the quest.

Being on MiL.k allows users to consolidate reward points from various service providers into MLK Coin, a cryptocurrency, which can be exchanged for reward points with certain discounts.

CU remains a top department store in South Korea.