For a long time now, the issue of fake Disney tickets has persisted, resulting in multiple complaints even from unsuspecting tourists who unknowingly purchase fake tickets from unofficial third-party vendors and are denied entry.

In response to the prevalent problem of ticket sale scams and understanding how important ticket sales are to sustaining the operations of Disney Parks across the world, the company continuously looks for methods to strengthen the security of its ticket sales system. In its latest move to strengthen ticket sales against fraud and improve customer protection, Disney has registered for a patent that uses blockchain technology.

Disney intends to use blockchain technology to secure ticketing sales, as stated in their patent application called “Systems and Methods to Produce a Physical Article that Provides Admission Authorization to an Event Which Correlates to a Digital Asset from a Temporary Wallet.”

To stop fraudulent activities like reselling previously used tickets or taking advantage of illegal discounts, Disney’s goal is to create a secure digital record of every ticket, from the time of sale to the time of usage. Currently, Disney stores ticket information on its servers and it hopes to increase customers' trust in its ticketing operations by improving transparency through blockchain technology. As per the strategy shared, this step will maintain control over how tickets are distributed and used to prevent misuse.

According to the patent application, the benefits of implementing blockchain technology in their ticketing system can be extended to physical tickets using the codes encoded in the tickets. Experts, however, believe that Disney is probably years away from fully implementing this, despite the potential.