Elon Musk's X has reached a significant milestone by becoming certified by the Trustworthy Accountability Group (TAG), a leading organization that promotes brand safety and integrity in the digital advertising ecosystem.

The TAG certification is a major achievement for X, as it demonstrates the platform's commitment to upholding brand safety and protecting the integrity of digital advertising. Several brands have already utilized X as an efficient marketplace for their businesses, and the platform has deployed every single brand control in the last 12 months.

As a major town square for public discourse in the crypto ecosystem, X is considered a key platform for news and market trends. The platform's ability to maintain brand integrity has been validated by third-party measurement partners, including Integral Ad Sciences and DoubleVerify, who have independently confirmed a 99%+ Brand Safety Rate.

Despite this achievement, X has faced some challenges, including the departure of technology company Apple from the platform. Apple's decision to integrate OpenAI's ChatGPT on its software sparked a backlash from Elon Musk, who raised privacy concerns. As a result, Apple deleted all its posts and unfollowed all accounts on X.

However, X is not just an advertising platform. The company is also exploring other use cases, including artificial intelligence (AI) and deepfake detection. The platform's Community Notes feature was recently upgraded to boost deepfake detection by 30%, and Elon Musk has stated that the update contains state-of-the-art image-matching technology.

X is also used as a job recruitment platform, with the official X job board recently reaching a milestone of about 1 million postings.