In a recent ad for a cryptocurrency exchange, the famous singer Eminem lent his voice, adding to the growing trend of Hollywood figures endorsing digital currencies.

Eminem recently provided voiceover for a commercial promoting the popular crypto platform Crypto.com. The musician teased the ad's debut during the NBA playoffs, stepping into the role of spokesperson for a crypto company, marking a resurgence of celebrities endorsing crypto brands post the FTX collapse.

Crypto.com revealed that the advertisement featuring Eminem will premiere during the Lakers NBA Playoff game at the Crypto.com Arena. The exchange plans to extend its promotional activities to other sports events like the upcoming UFC matches and the Formula 1 Miami Grand Prix.

The aftermath of the FTX collapse saw numerous Hollywood celebrities facing backlash for their past crypto endorsements, causing a decline in market trust and ad pressure. However, the scenario seems to be shifting positively now.

The past year witnessed a surge in interest among elite athletes and celebrities towards cryptocurrencies. They have been actively promoting digital currencies through social media, interviews, and music videos, aligning with the growing acceptance of cryptocurrencies in mainstream finance, notably with the approval of Bitcoin ETFs.

The trend of crypto firms sponsoring sports teams has also seen a rise, with Hollywood personalities endorsing these brands. This symbiotic relationship leads to increased viewership for sports events and a rising trend in marketing returns.

An illustrative instance is Chelsea, a football club, accepting sponsorship from BingX, resulting in the team's jersey featuring the BingX logo on its sleeve for the season. This trend extends beyond football to sports like American football, basketball, Formula 1, and more.