EMURGO MEA, the investment and commercial branch of the Cardano blockchain platform in Africa and the Middle East, has announced today a strategic collaboration with Encryptus, a prominent provider of Crypto <> Fiat infrastructure. This partnership marks a significant step forward in delivering seamless on and off-ramp services to bolster the Cardano ecosystem, facilitating ADA adoption across emerging markets.

Leveraging Cardano's innovation, security, and sustainability, EMURGO MEA aims to drive digital transformation and develop impactful blockchain solutions. By teaming up with Encryptus, renowned for its innovative crypto-to-fiat and fiat-to-crypto transaction solutions, EMURGO MEA reaffirms its commitment to advancing the Cardano ecosystem and the broader blockchain industry. This collaboration enables Encryptus to introduce a range of new products tailored specifically for Cardano users. These offerings include cutting-edge compliant payout solutions, such as bank wire transfers spanning over 80 countries, mobile wallet services available in more than 40 countries, and a variety of gift cards and mobile plans accessible in over 110 countries.

Yosuke Yoshida, Co-CEO of EMURGO MEA, expressed enthusiasm about the partnership, stating, "Our collaboration with Encryptus underscores our dedication to advancing the Cardano ecosystem and innovating the blockchain space. By integrating Encryptus' leading crypto-to-fiat transaction solutions, we aim to unlock unprecedented opportunities for ADA users and maintain our leadership in creating blockchain-enabled ecosystems."

Shantnoo Saxsena, CEO & Founder of Encryptus, emphasized the importance of the partnership, saying, "True blockchain technology adoption goes beyond mere access to cryptocurrencies. It requires robust off-ramping capabilities that empower users to effortlessly convert ADA into fiat currencies and various payment methods. This collaboration is a game-changer, particularly in emerging markets, bridging the crucial gap for broader crypto adoption and enhancing the utility of ADA across numerous markets."

Ahmed M. Amer, CEO of EMURGO Labs, expressed excitement about the partnership's prospects, stating, "Encryptus' unique banking infrastructure sets them apart from the competition. Their ability to offer cryptocurrency services akin to traditional finance services is why we believe the team has the potential to create many additional layers of value on top of their existing offerings. We at EMURGO MEA are very optimistic about the possibilities of our partnership, in providing stronger accessibility to ADA and the Cardano chain, with hands-on support from our recent launch of EMURGO Labs."

Under this collaboration, Encryptus will utilize its extensive off-ramp infrastructure and regulatory compliance expertise to facilitate efficient ADA-to-fiat conversions. Meanwhile, EMURGO MEA will develop smart contracts and additional UI components required for the seamless integration of Cardano into Encryptus' platforms, ensuring a smooth user experience for converting ADA across various payment systems.

This strategic partnership is poised to significantly enhance the utility of ADA, making it more accessible and usable worldwide. By offering efficient, secure, and compliant pathways for crypto-to-fiat transactions, EMURGO MEA and Encryptus are paving the way for increased adoption of the Cardano blockchain, ultimately contributing to the growth and development of the digital economy in the Middle East, Africa, and beyond.