Feature.io has announced its development of Smart Content, leveraging Avalanche's capabilities to enhance viewer experiences. By integrating elements of Web3, the initiative aims to empower studios and brands while providing added benefits to viewers. For example, rewards or benefits will accompany each season, episode, or music album watched.

Avalanche expressed confidence in Smart Content, stating that it will add an extra layer to hosted content platforms. An early iteration has already been integrated into Netflix, powering the interactive campaign for the third season of Love, Death + Robot.

These rewards may include exclusive early access to content, event tickets, digital art, or discounts, though specific benefits will be determined by the streaming platform or creator. Feature.io seeks to incentivize engagement and renew viewer interest, encouraging continued consumption of content.

Smart Content introduces Next-Generation Storytelling, where interacting with the narrative becomes a rewarding experience.

Both platforms and creators stand to benefit from Smart Content, gaining insights into consumer behavior to enhance marketing efforts and attract viewers with better content.

Feature.io's CEO, Steven Ilous, expressed excitement about the integration, citing Avalanche's industry leadership and scalability as factors in their decision to partner. John Nahas, Senior Vice President of Business Development at Ava Labs, praised Feature's innovative approach, highlighting the potential to turn content into interactive experiences with rewards.

This development has generated excitement among industry professionals and audiences alike, who anticipate being rewarded for their engagement.

The response of AVAX, Avalanche's native token, remains to be seen, as it has experienced fluctuations in value over recent days and weeks.