FLOKI, the world's largest success story, has launched a major campaign in Nigeria, targeting the country's growing interest in cryptocurrency. The campaign aims to increase awareness and adoption of FLOKI among Nigerians, leveraging the country's high global awareness of cryptocurrency and its promising future for growth.

Nigeria is a key market for FLOKI due to its high awareness of cryptocurrency and rapid adoption. The country has seen a significant increase in cryptocurrency adoption, with 35% of Nigerians aged 18 to 60 investing in or trading cryptocurrency. With an estimated 22 million crypto holders, Nigeria's young population and growing interest in cryptocurrency make it an attractive market for FLOKI.

The campaign will cover three geographical areas: Lagos, Abuja, and Port Harcourt. In Lagos, internal sites at the airport will engage quality audiences from a large radius around the city. Key locations include a 108 sqm site on Epe Expressway, Ahmadu Bello Way, and Airport Road at the American Corner Public Library, each receiving up to 15.5 million impressions monthly. In Abuja, the campaign will be visible on a 140 sqm site on Dantata Bridge. Meanwhile, in Port Harcourt, a high-impact site on Airport Road near the Igwuruta Police Station has been selected.

Floki expects over 36.5 million impressions during the four-week campaign, which kicks off next week. The campaign aims to increase awareness and adoption of FLOKI among Nigerians, leveraging the country's high global awareness of cryptocurrency and its promising future for growth.