Hell’s Kitchen, the award-winning reality show, has announced its entry into the metaverse through a partnership with The Sandbox and ITV Studios to launch its first digital restaurant. Gordon Ramsay's popular show will feature a chef-themed gaming experience. With 20 seasons aired and five Emmy nominations, this move will draw significant attention to both The Sandbox and the game.

The announcement includes the release of limited edition Gordon Ramsay avatars and allows creators to design original experiences in the game. A new trailer highlighted the initial cooking experiences available in The Sandbox.

Gordon Ramsay expressed his excitement about exploring new ventures, whether it's a new dish, show, restaurant concept, or digital experience. He was particularly interested in The Sandbox’s metaverse offerings, prompting ITV Studios to bring Hell’s Kitchen to this platform.

The Sandbox announced this partnership in an official post, following the introduction of its multi-week Play-to-Earn event, The Sandbox Alpha, which lets players explore 18 different experiences created by The Sandbox team. The platform has already generated considerable buzz in the metaverse.

Known for partnering with industry influencers like Paris Hilton, Playboy, and DJ Alec Monopoly, The Sandbox offers a highly immersive experience. Hell’s Kitchen, one of the most popular reality shows, is expected to enhance the metaverse’s appeal significantly if it successfully translates Gordon Ramsay’s dynamic presence into the virtual world.

Ramsay also noted that The Sandbox could attract a whole new audience to Hell’s Kitchen.