Grace Zheng, Data Analyst at Canon and Founder of Kosh Duo, recently engaged in a conversation with AI News during AI & Big Data Expo Global to delve into the ethical integration of AI and offer insights into future trends.

With a background spanning over a decade in digital marketing and e-commerce, Zheng's interest has shifted towards data analytics and artificial intelligence, particularly with the surge in popularity of machine learning.

At Canon, Zheng and her team are dedicated to ethically incorporating AI into business operations. They begin by identifying current and potential AI applications in areas such as marketing and e-commerce, followed by a thorough analysis to ensure compliance with regulations.

Canon is actively assessing AI applications and associated risks to comply with regulations like EU legislations, according to Zheng.

As the founder of Kosh Duo, Zheng provides coaching to assist businesses in leveraging AI marketing and data-driven strategies to scale up. She guides professionals on maximizing recognition and rewards through the use of AI tools.

Zheng highlights a common challenge of misconceptions surrounding AI, with many people equating it solely with chatbots like ChatGPT, rather than acknowledging the broader spectrum of machine learning technologies.

In discussing upcoming trends, Zheng underscores the importance of continuous learning in a rapidly evolving field. She anticipates 2024 to be a pivotal year where businesses fully grasp the potential of AI and individuals recognize the importance of updating their skillsets.

The interview underscores the transformative potential of AI in business, while emphasizing the necessity of specialized skills and ethical considerations. Zheng emphasizes that with the right ethical framework and guidance, AI and machine learning can drive growth positively, rather than instilling fear.