Hollywood stars and media professionals have reached a preliminary agreement with major record companies, including Warner Music Group and Sony Music Entertainment, to implement restrictions on the use of artificial intelligence (AI) and increase minimum salaries, as reported by Reuters.

The agreement, which was unanimously approved by the executive committee of SAG-AFTRA, represents approximately 160,000 actors and media professionals, and is set to last for five years, from 2021 to 2026.

AI Concerns in the Entertainment Industry

The entertainment industry has been increasingly concerned about the potential impact of AI, with SAG-AFTRA and major studios holding discussions on the subject last year. These discussions ultimately led to a deal in November, following a months-long strike.

The music industry, in particular, has been grappling with the issue of songs generated by AI, which can easily replicate the voices of artists without their permission.

AI Protection: A Necessary Safeguard

While AI has the potential to revolutionize the film industry with its creative flexibility and lower production costs, it is important to ensure that those involved in the industry are not denied credit for their work. The AI protection deal is likely aimed at safeguarding industry professionals from such a scenario.

AI has the potential to significantly impact the film industry, with applications ranging from virtual filmmaking to AI-driven narrative development. By analyzing cultural trends and audience preferences, AI can propose plots and genres that are likely to appeal to viewers, potentially leading to more successful films.

However, it is important to strike a balance between embracing the benefits of AI and protecting the rights and interests of industry professionals. The AI protection deal is a step in the right direction towards achieving this balance.