Imaginary Ones, a pioneering web3 entertainment company, has joined forces with the renowned fashion brand HUGO to unveil a cutting-edge customizable denim jacket infused with web3 functionalities. As part of HUGO's denim-centric collection, HUGO BLUE, this special-edition jacket is strategically designed to captivate Gen-Z audiences by immersing them in interactive experiences through gaming and Metaverse platforms.

Initially shared exclusively with the Imaginary Ones community on Discord and X on March 12, the intricate details of the jacket swiftly captured the attention and enthusiasm of enthusiasts. Community members were given the opportunity to secure the physical jacket using Tether's USDT starting from March 14, with all available jackets being swiftly reserved within a mere hour of the launch, underscoring the high demand and appeal of this innovative collaboration.

The jacket comes complete with a DIY customization kit featuring five exclusive patches from HUGO and Imaginary Ones. Beneath the HUGO flower patch lies an NFC tag that unlocks a WebAR-powered experience, enabling fans to personalize their digital wearables and effortlessly share their creations on various social platforms without the need for a dedicated application, enhancing the interactive and immersive nature of the garment.

Users who customize their web3 jacket and redeem their unique Roblox skin will be rewarded with $350 worth of Imaginary Ones' native token, BUBBLE Coin. Additionally, NFT holders within the Imaginary Ones community will receive a bonus ranging from 10% to 30% more BUBBLE Coin for each NFT they possess, further incentivizing engagement and participation within the community.

CEO Clement Chia of Imaginary Ones emphasized the collaboration's ability to surprise and engage users in innovative and personalized ways, fostering enhanced interaction and creativity. By partnering with forward-thinking brands, the goal is to curate distinctive and unforgettable experiences within the dynamic web3 space, pushing the boundaries of traditional entertainment and fashion realms.

Imaginary Ones has been actively involved in the web3 gaming sphere, having launched two web3 games, Bubble Rider and Bubble Rangers, in 2023, featuring in-game NFTs. The success of Bubble Rangers, in particular, has been remarkable, amassing over 2 million downloads and solidifying Imaginary Ones' position as a key player in the web3 gaming landscape.

This recent announcement follows Imaginary Ones' strategic collaboration with Web3 venture capital firm Animoca Brands, aimed at enhancing its tokenomics and go-to-market strategy by leveraging Animoca's expertise and resources to further strengthen its presence and offerings within the web3 ecosystem.