Intel, a leading American technology company, is poised to take on NVIDIA's dominance in AI technology with their new Gaudi 3 chip. This development comes at a time when chip makers are in a frenzy to introduce chips capable of handling large AI models. The Gaudi 3 boasts superior capabilities, positioning it as a significant competitor to NVIDIA.

Compared to NVIDIA's H100 GPU, Intel claims that the Gaudi 3 chip is more than twice as power-efficient and can run AI models faster. It offers various configurations, such as a board with eight Gaudi 3 chips or a card compatible with existing systems. Intel's Vice President emphasized the company's commitment to providing choice and innovative solutions to meet customer needs.

The vast control that NVIDIA has, holding 83% of the AI chip market, poses a threat to industry players like Google, Intel, and QualCOMM. To counter this domination, these companies are collaborating under the UXL Foundation to develop alternative software that can support various AI accelerator chips. Leveraging Intel's existing OneAPI software, they aim to challenge NVIDIA's stronghold in the industry.

Given the competitive landscape in the AI sector, emerging companies and investors like Goldman Sachs are keeping a close eye on promising AI chip manufacturers. The push to disrupt NVIDIA's dominance through technological advancements hints at a future where multiple players will vie for the top spot in the market.