Web3 is the third generation of the internet. Though it is still evolving, we’ve seen its practical application in various aspects of our daily lives. Web3 is currently revolutionizing finance through DEFI initiatives. We can see the rise of AMMs, CEXs, and DEXs in e-commerce. Smart contracts now facilitate business agreements with DAPPs managing tasks like digital identity verification and asset transfer.

The adoption of web3 technology is rampant in various industries, even down to gaming. The adoption of AR has changed the gaming experiences of many users globally through realism. There are also organizational DAOs that handle voting systems and other tasks. In all this, we can see the diverse adoption of web3 in various niches. But does this new iteration of the web incorporate content creation?

Content Creation and the Web

Content creation refers to the production of digital media and information involving a stringent research and ideation process. It covers various informative media, including writing, audio and video, images, and infographics. These still have subgroups like blog posts, white papers, podcasts, social media content, webinars, memes, digital art (NFT), and music.

In the read-only web, that's web1; there was little to no input or contribution to the internet. Content creation began in web2, the read-write web, with the rise of user-generated content. This advancement was mainly visible on social media with the ability to create posts, write comments, and the like. It grew more dominant with blog post writing, review videos, podcasts, live sessions, and more.

But with the shift from giant tech corporations to blockchain, ledger technology, and decentralization, you may wonder what becomes of content creation in the ecosystem. It would excite you to know that in web3, there's enough room for you to express your creative flair. The new technology accords creators greater freedom and control over data ownership and digital assets. Plus, it's more rewarding.

Web3 platforms eradicate centralized intermediaries so information flows directly from the creator to the consumer, with cryptographic algorithms facilitating trust. Decentralization simplifies monetization processes, leading to a more equitable revenue distribution. Thus, it benefits creators, developers, and artists more as they can accrue better financial rewards and royalties in all niches.

Web3 provides a secure platform for creators to showcase their talent and distribute their content to the audience. Furthermore, through the technologies prevalent in the decentralized web, creators can access many opportunities previously beyond their reach. So, let’s see how various content creation formats embrace the practical application of web3.

Web3 Content Writing

There are numerous ways and vast platforms for writers to showcase their skills in web3. Writing is an informative act, and with several platforms seeking to create web3 enlightenment, writers have numerous opportunities. Through this, creators can hone their talent and have full ownership of their content regardless of the publishing domain.

A good example is the NODO web3 news platform, a subsidiary of EMURGO Africa operating under the Cadarno blockchain. The platform NODO runs a content fellow program. In this program, writers under the web3 niche can showcase their knowledge and expertise while educating the public. NODO serves as a platform that connects these creators to an audience of avid readers. Interestingly, the writers receive recognition and incentivization for their work.

Several other web3 writing platforms help writers earn tokens and digital currencies. Besides that, crypto projects require white papers and thus the penmanship of individuals who receive nice amounts for such tasks. Web3 communities are great for linking people up for such opportunities.

Community Building

Whatever content you bring to the web, you need support from like-minded individuals with the same interests and shared visions. Thus, community building is a very important aspect of value creation in web3. It brings together enthusiasts of a subculture who collaborate in a virtual community. So, if you need a writer for a script or an artist to sculpt a magnificent piece, your community is the right place to search.

In a traditional society, there are various hindrances to the convergence of a community. However, web3 simplifies this by providing virtual communities on decentralized applications like Discord. Discord is a great platform that facilitates conversation between web3 communities with conversations and groups centered around different topics.

With DAPPs, content creators can assemble, brainstorm, and share ideas. Regardless of location, they can also collaborate to bring projects to fruition. Another platform where creators can collaborate in a decentralized environment is HypeDAO. This platform is a guild to empower artists to build better projects by harnessing community power.

Aside from the connection between the skilled population, creators and their audience or fanbase can also interact and communicate. This interaction facilitates the free flow of information from one party to the other. As a result, there is a high tendency for greater engagement, which provides support that encourages creators.

Music

The mesh of web3 and music facilitates peer-to-peer interaction between musicians and listeners. Artists can enjoy a new revenue stream through music tokenization in this relationship. The artists can create digital assets representing ownership and access to music, thus preventing copyright infringement and strengthening ownership. Musicians can choose to sell these assets. Fans can also invest in musicians with tokens in exchange for exclusive content or other goodies.

Musicians can manage their revenues seamlessly through blockchain technology and smart contracts, which automate the royalty payment process. Additionally, web3 music streaming platforms like TuneGo, Audius, and Royal allow listeners to support their favorites through micropayments. With this form of support, uprising stars can hone their talents more. Furthermore, this technology allows creators and artists to host shows and collaborate in real-time.

Speaking of real-time, the metaverse facilitates the hosting of virtual concerts. Certain big shots in the music industry have done this. In 2020, Travis Scott performed in Fortnite, and over 27 million fans were in attendance. Others like Ariana Grande, Justin Beiber, and Kid Cudi have also held successful concerts in the metaverse.

Video Ads

Ads are a rampant form of content for which creators are paid. Usually, brands hire people to create advertisements for them or their products to spread awareness and increase patronage. This service may be in the form of image, text, or video ads, but I’m focusing on the latter.

Video ads require ideation, and when closely observed, you’ll notice that brands tend to earn more from successful ad campaigns. The reason is that the brand keeps making money as long as people patronize them after viewing an ad. These new customers may even refer their family and friends. But the ad creator receives a one-time payment, and that’s all.

But thankfully, not anymore. With web3 advertising mediums, creators can earn tokens as people view their ads. Even creators of random videos (not necessarily ads) can upload their videos to these sites to earn rewards. Besides the rewards, viewers can also send tips to creators. Some of these advertising platforms also reward users who constantly interact with videos by giving them tokens.

But the focus is on creators. So, how cool is it? Instead of uploading videos on media platforms with many criteria for monetization, why not use web3 advertising platforms? These include BitTube, Odysee, and Brave browser, amongst others. You can purchase gift cards or swap them for cryptocurrencies with your tokens and rewards.

Art

Web3 is like a fresh canvas for digital artists to display their talent through NFTs. Through an NFT marketplace like Opensea, creators can share their art and list them to a global network of art lovers for sale. The blockchain-based system used in minting and displaying art eliminates traditional methods, and the feature of decentralization eases accessibility.

The digitization of art leads to an increase in value, benefitting the creators. As art exchanges hands through trade, the artist receives a percentage of every transaction. Thanks to blockchain, transactions in web3 are efficient with clear records, thereby facilitating transparency.

Aside from marketplaces, the metaverse provides a platform for art exhibitions in virtual galleries, enhancing user experience. Art is taking a new turn as artists begin to see the value of their craft. Who knew digital art could generate as much revenue as the Bored Ape NFT collection did?

All these prove that there is a thriving space for content creation in web3. This is despite the fact that we have yet to experience the full magnitude of web3. It's still evolving and expanding. In the future, there's a chance for even greater application of web3 in content making. But in the meantime, let's allow our creativity to peak and enjoy the benefits of web3 content creation. I hope to see you making big waves in your content journey!